Projekt

The Year of CSR at Ferencváros

Logo Ferencvárosi TC FlagFerencvárosi TC

Leitung / Führung Kommunikation Ferencvárosi TC

Bewährte Verfahren

In 2015, Ferencvárosi Torna Club called to existence the “Year of CSR” project which included different social activities each month. The club started by signing a strategic cooperation agreement with the Hungarian Interchurch Aid, one of the biggest charity organisations in Hungary. Jointly with the club’s partner associations for each month of 2015, a cause was selected and promoted by the athletes, coaching staff and management of the sports club. The actions went from handing out food for the needy in front of the Groupama Arena to support a specialised Children’s Clinic and to sign an agreement with the Hungarian Cancer League. The club also continued its decade-long campaign against racial discrimination. Various players participated in a flashmob organised by one of the biggest associations helping handicapped people in Hungary, in activities raising awareness for saving the Danube river and also visited and adopted animals from an animal shelter. The club also initiated a programme for paying special care for the elderly athletes who once have been iconic athletes at one of the Hungarian clubs. Additionally, the club participated in the Royal Deaf Awareness Day and organised a sight-testing day for its fans at the Groupama Arena free of charge. The Movember movement was also joined and together with the Hungarian Interchurch Aid, the club collected warm clothes, books, food items and Christmas presents for the underprivileged families. In summary it can be stated that the Year of CSR was a real success: not only could the club support different causes and different segments of the society, but also hundreds of thousands supporters could experience what it feels to help and what responsibility in essence means.

Main Objectives:

  • To show example to the Community
  • To raise awareness of important causes
  • To create brand awareness
Kontakt

Ferencvárosi TC contact page

Ressourcen

Ferencvárosi TC page

20.03.2017

Hintergrund
The project helped the Club to re-establish its national reputation as an influencing power in Hungarian society besides its achievements in sports. Cooperating with several different actors helped the Club to establish partnerships and formed its image in a positive way.